J. Cole Drops Fiery Verse in ESPN's NBA Playoff Promo

As we enter into the 2018 NBA Playoffs, ESPN has just released a new promo featuring an all-new verse from hip-hop artist J. Cole. In the commercial, a video montage of NBA talents from Golden States' Stephen Curry to Cleveland's LeBron James can be seen as Cole tosses out some lyrical flows. In just under a minute and a half, Cole lays out all the storylines of the 2018 NBA Playoffs, calling attention to the weight on LeBron's shoulder, the chip on Russell Westbrook's, and James Harden's motiva...